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Value of Demonstrations | Infomercials – Show Not Tell

You have to see it to believe it. That’s the point in this video; demonstrations in DRTV. Ken Kerry shows you, not tells you why a powerful demonstration could be the difference between success and failure.

See the previous videos in this series of highly informative Infomercials and DRTV strategies also featuring Ken Kerry from Script to Screen.

“Do Infomercials Make Money?”, “How to Avoid the Most Costly Mistakes in DRTV”, “Strategies Needed to Produce Successful Infomercials” and “7 Benefits of DRTV”

Ken Kerry is the Co-Founder & Executive Creative Director of

Script to Screen, a full-service Direct Response Marketing Agency.



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They are...creative, dependable and results driven. Script to Screen was my first choice when it came to Direct Res...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliott Segal, Senior Vice President, International Production, Guthy-Renker
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on ...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.
“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in ...

George Fettig
They are competent, creative, dependable and results driven. Script to Screen was my first choice when it came to D...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliot Segal, Senior Vice President, International Production, Guthy-Renker.
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools.
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in tim...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums
Another sample testimonial explaining how awesome Script to Screen is!...

Client 2

Contact us about your project.

800-453-0003

results@scripttoscreen.com