A Direct Response Television Campaign Helps Little Passports Expand Its Reach
LOS ANGELES, CA – March 22, 2016 – Little Passports is a multi-award winning company that offers educational subscriptions and products for children. They have experienced rapid growth via Facebook advertising and were searching for their next scalable marketing channel.
Little Passports’ co-founders decided to expand their market reach via DRTV, and turned to Script To Screen ,a longtime leader in television performance marketing. The campaign consisted of two-minute and one-minute commercials, each ending with a call-to-action urging viewers to visit the Little Passports website. The spots aired in time to capitalize on the 2015 holiday season, and instantly exceeded the expectations of the Little Passports team.
Said Little Passports co-founder and co-CEO Amy Norman, “We for sure would not have met our Q4 goals this year without TV. And we actually exceeded our goals. Our big win is that we’ve found this new marketing channel, and hit it out of the park right away.”
“Producing this campaign for Little Passports was an exciting venture for us,” said Barbara Kerry, Chairman and CEO of Script to Screen. “These commercials gave Little Passports the opportunity to showcase their innovative subscription service to a much wider audience and many more potential customers than they were able to reach via social media alone. We’re very happy to have helped Little Passports exceed their growth projections, and look forward to working with them on their next campaign.”
About Script to Screen
Established in 1986, California-based Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses.
For more information about Script to Screen, visit www.scripttoscreen.com.
About Little Passports
Little Passports was founded in 2009 by two moms, Amy Norman and Stella Ma, who set out to design an inspiring and fun way for kids to learn about the world. A 2013 National Parenting Publication Award silver winner, and Parent Tested Parent Approved product, their educational subscriptions and products spark a lifelong love of learning and exploration.
For more information about Little Passports, visit www.littlepassports.com