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Script to Screen

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Infomercial

Infomercials are a type of specialized television programming that is designed to sell or promote products, services, and ideas. Infomercials are not only longer in length allowing them to deliver more, in-depth information than traditional TV spots, they also seek an...

Cost Per Order

Cost per order (CPO) can also be referred to as the cost per purchase. It is a core metric in determining the success of an infomercial or advertising campaign. In television, it is the cost of media to generate one product order. This figure is determined by taking...

Fulfillment 3PL

3PL (fulfillment center) is a term generally used to describe the entity that is responsible for overseeing the journey of warehousing, packaging, labeling, shipping and tracking functions of an infomercial product. 3PL stands for Third Party Logistics. These...

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