A Picture of Script to Screen

Script to Screen

Posts by Script to Screen:

Who Watches Infomercials?

Who Watches Infomercials?

Who watches infomercials? The short and simple answer is everyone at some point. The problem is, it is really not a short and simple question. It may not even be the question you really want to ask.   Asking who watches infomercials is not like asking who watches...
Brand Versus Direct-to-Consumer Advertising

Brand Versus Direct-to-Consumer Advertising

Brand Versus Direct-to-Consumer Advertising See what a commercial for a Popeyes Fried Chicken Sandwich looks like using a DTC strategy. Brand versus Direct-to-Consumer advertising. We break down the power of one of the simplest DTC tactics.   Overview Today we...
Do Infomercials Work?

Do Infomercials Work?

Do Infomercials Work? The biggest question you probably have when researching Direct-to-Consumer strategies is simple. Do infomercials work? The Answer The answer is a resounding “Yes!”, and while we can point to many examples of how our infomercials are an incredibly...

Pin It on Pinterest

Click for a Strategy Review