Ken serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals.
Ken co-founded Script to Screen in 1986, along with his wife, Barbara. Together, they built Script to Screen into one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $5 billion in sales for its clients and winning numerous awards for excellence. Script to Screen’s prestigious Client roster includes AAA, Adams Golf, American Telecast, Beachbody, Bose, Bosley, Comcast, Conair, Gaiam, Gazelle, General Motors, Guthy-Renker, Hooked on Phonics, Icon Health & Fitness, Kraft Foods, LifeLock, NordicTrack, Omaha Steaks, Oreck, Robert Bosch, Shark/Ninja, TaylorMade, TriStar and UFC, to name a few.
Prior to co-founding Script to Screen, Ken was affiliated with ABC Sports, where he worked on Wide World of Sports, Monday Night Football, and Monday Night Baseball. Ken holds a Bachelor of Arts degree in Television Production.
With 30 years of successful experience and expertise, He enjoys the hunt and the process of solving business and marketing challenges. His passion is to help businesses (large and small) and entrepreneurs. It gives him true satisfaction to know that he has shared knowledge that has made a true results-driven impact for individuals and businesses. His ambition is to develop team members and to see them thrive.
Whatever platform you choose for advertising, your marketing should focus on where your customer’s attention is and include a compelling story that moves people to action. This very specific process must be executed with precision to be successful. His goal is to guide businesses through this process with honesty and a persistence that’ll deliver results.
Undoubtedly, his track record of successful campaigns, over 6 BILLION dollars in sales for his client’s businesses, Fortune-500 brands as clients, proprietary campaign management excellence, building direct-to-consumer businesses for online and offline companies, integrity, and being an industry leader for 30 years allows you to utilize his resources and experience. Get the edge you’ve been looking for and find out how to acquire more customers in a way that works uniquely for you and your business. He can deliver to you a single, end-to-end solution for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift.
Sequential Creative Messaging: Is this the future of brand/product storytelling? Watch this short video to learn more about this exciting creative tactic and why it should be part of your strategy. ([00:02]): We as storytellers are always looking for ways to share...
See How to Maintain Your ROI in Challenging Times Watch this short video: See what the data says about ROI and understand how cutting your budgets is a recipe for long-term failure. Data doesn’t lie! ([00:02]): Hi everyone. My name is Alex Dinsmoor. I’m the...
3 Things Successful Businesses Do When the Economy Shifts Take a look at this short video… You can’t go a day or even a few hours without hearing concern about the economy! What’s going to happen, what should we do etc…I can tell you this for sure doing nothing...
LOS ANGELES (PRWEB) SEPTEMBER 09, 2021 Veteran DRTV Agency Created and Executed Multiple DTC Ads for Iconic Fishing Lure Script to Screen, a Direct Response/Direct-to-Consumer agency with 35 years of experience as the market leader assisting some of the most...
Script to Screen, a performance-driven marketing agency with 30 years of experience as the market leader assisting some of the most well-known products and brands, such as Amazon, SharkNinja, Keurig, and Nutrisystem, in building and optimizing their direct-to-consumer...
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.