Ken serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals.
Ken co-founded Script to Screen in 1986, along with his wife, Barbara. Together, they built Script to Screen into one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $5 billion in sales for its clients and winning numerous awards for excellence. Script to Screen’s prestigious Client roster includes AAA, Adams Golf, American Telecast, Beachbody, Bose, Bosley, Comcast, Conair, Gaiam, Gazelle, General Motors, Guthy-Renker, Hooked on Phonics, Icon Health & Fitness, Kraft Foods, LifeLock, NordicTrack, Omaha Steaks, Oreck, Robert Bosch, Shark/Ninja, TaylorMade, TriStar and UFC, to name a few.
Prior to co-founding Script to Screen, Ken was affiliated with ABC Sports, where he worked on Wide World of Sports, Monday Night Football, and Monday Night Baseball. Ken holds a Bachelor of Arts degree in Television Production.
With 30 years of successful experience and expertise, He enjoys the hunt and the process of solving business and marketing challenges. His passion is to help businesses (large and small) and entrepreneurs. It gives him true satisfaction to know that he has shared knowledge that has made a true results-driven impact for individuals and businesses. His ambition is to develop team members and to see them thrive.
Whatever platform you choose for advertising, your marketing should focus on where your customer’s attention is and include a compelling story that moves people to action. This very specific process must be executed with precision to be successful. His goal is to guide businesses through this process with honesty and a persistence that’ll deliver results.
Undoubtedly, his track record of successful campaigns, over 6 BILLION dollars in sales for his client’s businesses, Fortune-500 brands as clients, proprietary campaign management excellence, building direct-to-consumer businesses for online and offline companies, integrity, and being an industry leader for 30 years allows you to utilize his resources and experience. Get the edge you’ve been looking for and find out how to acquire more customers in a way that works uniquely for you and your business. He can deliver to you a single, end-to-end solution for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift.
DTC Marketing – The Good, the Bad, and the Bloopers Ken: So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers were marketing again right after kind of a quiet 2022. People...
DTC Marketing – Top 5 Key Takeaways for DRTV Success There are five key takeaways that you must be implementing to create a successful direct to consumer campaign. The first one is, you must be solving a problem for your consumer. What is the problem that your...
DTC Marketing – How Important are Microsites…Very A lot of clients come to us, and they want to do a direct-to-consumer campaign. They have a corporate site, and they want to drive traffic to that corporate site. That’s a non-starter right off the...
DTC Marketing – It’s All About Exposure! Today we’re gonna talk about a game changing shift in media deals, a showdown between traditional linear and streaming platforms In N C A A College sports. A few weeks ago, major college conferences faced a...
DTC Marketing – Multi-Channel Attribution DTC Marketing – The Game Keeps Changing This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing. Today before, and I’m saying 10...
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