“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
In uncertain times, one truth remains: Every brand is a performance brand. Whether you’re legacy retail or a household name, direct-to-consumer (D2C) tactics aren’t optional anymore — they’re essential.
Script to Screen announces after over 35 years of pioneering innovative Direct-to-Consumer (DTC) and Performance Marketing creative and strategy, we are excited to introduce STS Next, The Evolution of DTC’s Premier Creative Agency.
This month’s newsletter topic is about how you can reach customers and maximize your return on investment.
This month’s newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines the power of television advertising with a call to action,...