Blog: News

Bank On The Boomers by Barbara Kerry

Barbara Kerry's column in the November 2017 issue of Response Magazine speaks to the continuing importance of including the Boomer Generation in your television advertising campaigns' target audience....

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The 5-Minute Solution

Exciting Results Underscore the Potential of "Mid" DRTV   For decades, DRTV advertising has come in two basic formats: “Short form,” either sixty seconds or two minutes in length; and half-hour (actually 28:30) “Long form” shows. Now, there’s...

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