Blog: News
At Times Like This, All Brands Are Direct-to-Consumer
In uncertain times, one truth remains: Every brand is a performance brand. Whether you’re legacy retail or a household name, direct-to-consumer (D2C) tactics aren’t optional anymore — they’re essential.
Script to Screen Announces STS Next: The Evolution of DTC’s Premier Creative Agency
Script to Screen announces after over 35 years of pioneering innovative Direct-to-Consumer (DTC) and Performance Marketing creative and strategy, we are excited to introduce STS Next, The Evolution of DTC’s Premier Creative Agency.
The Power of DRTV: How It Can Boost Your Brand
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines the power of television advertising with a call to action,...
ROI’s Razor: How To Win In Performance Marketing
Undoubtedly, there is no one thing that makes companies succeed with their marketing these days.
With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be executed correctly to move the needle.
Video by Design: Not All Channels Are Alike
Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media efficiency to ensure a product or brand is making the biggest return on its marketing budget.
But Wait, There’s More…Direct Talk With Script to Screen’s DRTV Maven
Script to Screen’s Barbara Kerry talks to Media Post about…