ROI’s Razor: How To Win In Performance Marketing
Undoubtedly, there is no one thing that makes companies succeed with their marketing these days.
With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be executed correctly to move the needle.
Video by Design: Not All Channels Are Alike
Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media efficiency to ensure a product or brand is making the biggest return on its marketing budget.
But Wait, There’s More…Direct Talk With Script to Screen’s DRTV Maven
Script to Screen’s Barbara Kerry talks to Media Post about…
After Achieving Success in the Digital Advertising Waters, Banjo Minnow™ Launches in The Deep Blue on National Television
Script to Screen, a Direct Response/Direct-to-Consumer agency with 35 years of experience as the market leader is entering the next launch phase for Banjo Minnow™, with a long-form DRTV campaign.
Watch “A Behind the Scenes Look at DTC Marketing”
Don’t miss this special insider interview where Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media DTC Executive Vice President Bill Raymond to discuss top DTC strategies, media buying tactics, and more! Bill Raymond has several years of media management experience and has overseen multi-million-dollar media budgets.
Watch “Direct Response Television: How Storytelling Can Grow Your Brand”
Script to Screen Co-Founder Ken Kerry met with Dental Choice Holdings (CustMbite) CMO Bob Molhoek for an Insider Interview to discuss the effectiveness of DRTV and how to break into the retail space.