Blog: News

The Power of DRTV: How It Can Boost Your Brand

The Power of DRTV: How It Can Boost Your Brand

What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines the power of television advertising with a call to action,...

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Video by Design: Not All Channels Are Alike

Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media efficiency to ensure a product or brand is making the biggest return on its marketing budget.

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