Barbara Kerry's column in the November 2017 issue of Response Magazine speaks to the continuing importance of including the Boomer Generation in your television advertising campaigns' target audience....

Ken and Barbara Kerry, co-founders of Script to Screen bring you the Direct Response Marketing Mastery Series. Three decades of proven experience has launched products, built brands, and generated profits. These are the stories behind the businesses that have been...

Ken and Barbara Kerry, co-founders of Script to Screen bring you the Direct Response Marketing Mastery Series. Three decades of proven experience has launched products, built brands, and generated profits. These are the stories behind the businesses that...

Ken and Barbara Kerry, co-founders of Script to Screen bring you the Direct Response Marketing Mastery Series. Three decades of proven experience has launched products, built brands, and generated profits. These are the stories behind the businesses that have been...

Ken and Barbara Kerry, co-founders of Script to Screen bring you the Direct Response Marketing Mastery Series. Three decades of proven experience has launched products, built brands, and generated profits. These are the stories behind the businesses that have been...

Exciting Results Underscore the Potential of "Mid" DRTV   For decades, DRTV advertising has come in two basic formats: “Short form,” either sixty seconds or two minutes in length; and half-hour (actually 28:30) “Long form” shows. Now, there’s...