It’s not enough today to hope in just fifteen to thirty seconds you’ve made enough of an impact to give a consumer everything they need to know to take action and make a purchase on the spot. Traditional advertising is extremely effective for many brands...

The lifeline to all subscription-based businesses is on-boarding new customers—that’s the way to grow, right? Because with new customers you have the opportunity to retain more customers, and retention is absolutely vital to profitability. According to...

What can you do in five minutes on television? When it comes to selling your product or service, it turns out you can do a lot! You can tell your complete story. You can reach more potential customer. In fact, 61 networks currently air 5-minute spots with...

What are three ways you can use authenticity to motivate? Number one is you must have genuine enthusiasm and belief in the value of your product or service. Now listen, if you truly believe in your ability and your value of your product or your service to...

Social media and direct response usually aren’t put together, and you have to be careful of that. It’s called social media for a reason. It’s because it’s social. You share it, it has engagement, and direct response and social media is a little bit...

You must grab attention quickly. That is just more important than ever before because we’re competing with people on their phones, we’re competing with multiple screens, we’re competing with people multi-tasking. I know that when I’m at home, my wife and...