Blog: Insights Newsletter Archive
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer Marketing / Performance Marketing in 2024. Surprise blooper at the end.
There are five key takeaways that you must be implementing to create a successful direct to consumer campaign.
This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.
This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.
This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.