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DTC Marketing – It’s All About Exposure!
DTC Marketing – It’s All About Exposure! Today we’re gonna talk about a game changing shift in media deals, a showdown between traditional linear and streaming platforms In N C A A College sports. A few weeks ago, major college conferences faced a...
DTC Marketing – Multi-Channel Attribution
DTC Marketing – Multi-Channel Attribution DTC Marketing – The Game Keeps Changing This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing. Today before, and I’m saying 10...
The Game Has Changed- VSL’s
The Game Has Changed- VSL’s The Game Has Changed- VSL’s Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging...
DTC Marketing – The Game Has Changed
DTC Marketing – The Game Has Changed DTC Marketing – The Game Has Changed Let’s talk about what the future of R.O.I. is. You know, it wasn’t long ago where you can be on one channel and analyze what you did and be successful. But the game has totally...
DTC Marketing – What’s IN and OUT for 2023
DTC Marketing – What’s IN and OUT for 2023 Experts in DTC and Performance Marketing, with 35+ years in the business, Ken and Barbi Kerry share their insights into “What’s In and What’s Out for 2023, is Google IN or OUT? Follow Us...Script to Screen’s Insider Interview Podcast
