A two-step offer is a marketing tactic also called a lead generator. It is a tool that can be used to get a potential customer’s information for a sales pitch later. A two-step offer in an infomercial requests that the viewer call a toll-free phone number (i.e....
The upsell is one of the core components of sales in general. It is the offer of another compatible product in addition to the original product, frequently with the promise of a discount if both are purchased. Upsells increase the average order value of a sale and can...
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