Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2
Part 2 of 2 Video is still King
As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that may come their way. One key strategy is to make sure that every marketing channel you use is tailored to the platform it’s on.
For example, YouTube is great for providing educational content, Instagram is perfect for showcasing visually appealing content, Facebook is a great place to connect with friends and family, TV is a great way to reach a wide audience, retail is a great way to reach mass market, TikTok is a fun and free-form platform, Amazon is a great place to showcase and sell products, and podcasts are a great way to provide informative and engaging content.
By understanding the unique strengths of each platform, you can create content that resonates with your audience and helps your business thrive during inflation and recession. So, as you plan your marketing strategies for the coming year, don’t forget to consider the power of platform-specific content!