The Secrets of Directing a Successful DTC Commercial

Join DRTV Expert, Ken Kerry and Veteran Director Brent Loefke and Find Out How Video Creative Designed to Sell Is Made

Thursday, December 17 2020 @ 10:00 AM PDT (1:00 PM EDT)








Have you ever wondered what goes into directing that contributes to making successful Direct Response commercial? Want insights on how to shoot is ways that help sell products and services? 

In the latest free episode of the #ThoughtLeaderThursday webinar series, Ken Kerry, Co-Founder and Executive Creative Director of the integrated Direct Response agency and infomercial production company Script to Screen, interviews award-winning film director and writer, Brent Loefke. Brent’s years in Hollywood made him a consummate professional who can take any assignment from concept to final edit. They will discuss how to make a DTC commercial. They will share some of their experiences of capturing remarkable images on film and video. This webinar will review how a strong cinematic eye is used in successful DTC commercials. 

In this webinar, you will learn:

  • How does a director help get on-screen talent performances most likely to motivate a customer to make a purchase?
  • What preparation is required for both single day and multiple day shoots?
  • How do you make all of the information in a script fit into the allotted time?
  • What should you as a client be prepared for when your commercial is being filmed?

Claim your spot by registering for free above.

Ken Kerry

Ken Kerry

Co-Founder and Executive Creative Director of Script to Screen

Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.

Brent Loefke

Brent Loefke

Film Director, Writer

Brent Loefke’s possesses the natural ability to capture remarkable images on film and video. His strong cinematic eye together with his ability to infuse any program with extraordinary quality has garnered huge success for numerous clients. His diverse experience includes television, feature film, and commercials. Some of his over 100 clients include Dyson, Nutrisystem, Time-Warner, Jenny Craig, Direct TV, Toyota, HomeAdvisor, Volkswagen, Dodge, Universal, Acura, and Nissan.

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