In the latest in a series of webinars hosted by Script to Screen, one of the top DRTV and infomercial production companies, Executive Creative Director Ken Kerry will join with noted media trainer and TV moderator Patricia Stark to discuss: “Don’t Contract a Brand Spokesperson Prior to Doing These 3 Things!

The webinar will provide insights on how to find the best and most effective spokesperson for a brand in a direct response campaign. It will explore capitalizing on the synergy of business and utilizing the right spokesperson when launching a new product.

The complimentary webinar will be held Thursday, August 20, 2020 at 10:00 a.m. PT/ 1:00 p.m. ET and is open for registration here:

Kerry said: “The right spokesperson can make or break your product or service. This webinar will focus on how to prepare for a DTC campaign to best benefit the client. It will also deal with what clients need to provide to create a more effective branding team.”

Kerry serves as Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response and Brand Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara.

“Patricia is a seasoned news anchor, TV host and superb moderator who will bring her much sought-after advice to our viewers,” said Kerry. “This webinar will identify the main things to seek out in a spokesperson as you prepare to introduce and increase the awareness of your brand to the public.”

Stark is a communications expert, media trainer, public speaking trainer, certified body language specialist, and passionate Calmfidence® Coach. She has extensive experience as a news anchor, health & wellness television host, and moderator. You may have even seen her on Law & Order Criminal Intent playing reporter Dawn Condor in multiple episodes and in commercials for Hoover, Olay, Ovaltine and Soma. Stark is the host/writer of the Calmfidence® for Teens segment on the Emmy Award-winning new Wonderama. She appears regularly as a guest TV communication expert and lifestyle expert and as a sought-after keynote speaker.

The webinar will also examine the potential pitfalls and things to avoid when choosing an expert to work with your product or service. A spokesperson’s enthusiasm for and familiarity with a brand can manifest in a shoot and do wonders for a brand.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated DRTV Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Bare Escentuals, Beachbody, Blink, Bose, Comcast, Conair, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Nugenix, Nutrisystem, Omaha Steaks, Pfizer, philosophy, SharkNinja, Tria Beauty, Wahl, are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns.

For more information about Script to Screen, visit

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