- Client: Adams Golf
- Product: Tight Lies Fairway Wood
- Price Point: $159.95
- Hosts: Jack Whitaker, Bill Rogers and Hank Haney
- Objectives: To introduce the Tight Lies Fairway Wood on television; to work as an independent profit center; to gain retail distribution, and to drive pull-through demand at retail.
Debuting in April 1997, the Tight Lies infomercial successfully rolled out nationally. Over 1.5 million clubs were sold, and the infomercial won several industry awards, including the ERA Best Demonstration infomercial and Jordan Whitney Best Sports Product infomercial.
- Grew from $2m to over $100m in annual sales in 18 months
- Grew to No. 1 market share position in product category
- Over 1.5 million units sold