- Client: Product Partners, LLC.
- Product: TurboFire
- Price Point: $90
- Objectives: To introduce the TurboFire workout system to the fitness market, create an independent profit center and build a continuity program.
TurboFire® is the intense new cardio conditioning program from fitness innovator, Chalene Johnson.
This was the third product line extension from the hugely successful Turbo Jam Series of fitness videos.
The TurboFire infomercial tested successfully in November 2010, and rolled out nationally. In just three months it reached No.1 on IMS Top 100, making it the most successful fitness regimen ever developed by the Turbo brand.
- Ranked No. 1 on IMS Top 100