Nugenix: How to Do Everything to Get Your Customers’ Attention
Join DRTV Expert, Ken Kerry and Adaptive Health CMO Mike Amburgey to discover how Nugenix used DTC strategies to become a nutraceuticals empire.
Thursday, June 24, 2021 @ 2:00 PM ET (11:00 AM PT)
If you watch sports, you’ve seen Direct-to-Consumer commercials for Nugenix. You know the athletes they use as celebrity spokespeople; you know the catchphrases they use. How did Adaptive Health, Nugenix’s parent company propel the product to become such a household name? Find out at our next #ThoughtLeaderThursday webinar when Script to Screen CCO and Co-Founder Ken Kerry talks with Adaptive Health CMO Mike Amburgey about the strategies used to make Nugenix a household name.
In this webinar, you will learn
- How does television help marketing execution on other media platforms?
- Does television advertising bring legitimacy to products and services?
- Are retail sales affected by Direct-to-Consumer advertising?
- Why should you “be everywhere?”
Claim your spot by registering for free above.
Co-Founder and Executive Creative Director of Script to Screen
Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.
Mike Amburgey is an executive marketing leader passionate about delivering immediate results while building brands for the future through inspired teams. He has over 28 years of experience leading and growing a broad array of branded businesses – small to large, domestic to international, packaged goods to durable goods and in companies driven by both direct response and general communication.
Mike is classically trained working for some of the most powerful marketing companies in the world, such as P&G and GlaxoSmithKline – has diverse industry experience, including packaged goods (personal care, OTC’s, supplements and weight loss) and durable goods (fitness products; home and floor care). He has led and built some of America’s great brands, including Sure Anti-Perspirant, Tums Antacid/Calcium Supplement, Bowflex Fitness, Oreck Vacuums/Air Purifiers and Nutrisystem Weight Loss. Also, he developed and launched a successful new international smoking cessation brand while posted in London, UK.