The direct marketing agency aimed to educate Keurig customers on convenience and diversity of single-serve brewing
Santa Ana, California – August 8, 2017 – Script to Screen (STS) announced the launch of a long-form direct response television campaign for the Keurig® brewer on behalf of their client Keurig Green Mountain, Inc., (Keurig).
“We are honored to have worked with the category leader and a household name like Keurig,” said Barbara Kerry, Script to Screen co-founder and CEO. “Our team has implemented a creative strategy designed to deliver an effective campaign to target consumers and successfully expand Keurig’s customer base.”
Keurig turned to STS to develop a direct response television campaign that would educate their customers beyond the convenience of the Keurig® brewer, showcasing the extensive variety of coffee choices available, the sophisticated brewing method and consumers’ reaction to the great taste delivered.
In addition to having developed a long-form campaign, STS will continue working with Keurig to create several short-form television spots. Video content intended for use with online advertising and social media will also be produced.
“The innovation and creativity displayed by the Script to Screen team solidified our decision to work with the agency,” said Scott Moffitt, Chief Brand and Beverage Officer at Keurig. “Script to Screen has an impressive track record of success, especially in the housewares industry. We’re confident their creative work will help us reach consumers and demonstrate the many benefits of our Keurig system, along with the great variety of coffee choices we offer.”
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. (Keurig) is a leader in specialty coffee and innovative single serve brewing systems. Committed to delivering exceptional coffee for more than 35 years, today our Keurig® brewers and single serve hot beverages are in more than 20 million homes and offices throughout North America. In under a minute, Keurig® brewers consistently and conveniently deliver a fresh-brewed, great tasting cup with just the push of a button. As a testament to that quality, more than 50 leading global coffee, tea and cocoa brands have partnered with Keurig, joining beloved owned brands like Green Mountain Coffee® and The Original Donut Shop® to offer consumers vast personal choice from 500+ varieties. As a company founded on social responsibility, Keurig is committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, and thriving communities. For more information, visit www.keuriggreenmountain.com, and to purchase Keurig products visit www.keurig.com or www.keurig.ca.
About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as Bare Escentuals, Beachbody, Bose, Comcast, Conair, Esteé Lauder, Guthy-Renker, Hairmax, Keurig, Lifelock, L’Oreal, Nescafé, Nutrisystem, philosophy, Omaha Steaks, SharkNinja, Tria Beauty are among the major companies that have turned to Script to Screen for the production of their DRTV campaigns.