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DTC Marketing – The Good, the Bad, and the Bloopers
DTC Marketing – The Good, the Bad, and the Bloopers Ken: So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023? Barbi: Well, marketers were marketing again right after kind of a quiet 2022. People...
DTC Marketing – Top 5 Key Takeaways for DRTV Success
DTC Marketing – Top 5 Key Takeaways for DRTV Success There are five key takeaways that you must be implementing to create a successful direct to consumer campaign. The first one is, you must be solving a problem for your consumer. What is the problem that your...
DTC Marketing – How Important are Microsites…Very
DTC Marketing – How Important are Microsites…Very A lot of clients come to us, and they want to do a direct-to-consumer campaign. They have a corporate site, and they want to drive traffic to that corporate site. That’s a non-starter right off the...
DTC Marketing – It’s All About Exposure!
DTC Marketing – It’s All About Exposure! Today we’re gonna talk about a game changing shift in media deals, a showdown between traditional linear and streaming platforms In N C A A College sports. A few weeks ago, major college conferences faced a...Script to Screen’s Insider Interview Podcast
