Media Ad Allowable Archives - Script to Screen

Media Ad Allowable

by Script to Screen | Aug 17, 2021 | Glossary

Media Ad Allowable is a dollar amount determined to be the maximum media expense that can be spent to sell a unit and exactly breakeven. In other words, the gross profit per unit, less direct selling/fulfillment costs is equal to the media cost. If a company was to...

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Recent Posts

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SEE THE WEBINAR AFTER IT AIRS AND STAY UP-TO-DATE ON ALL OUR FUTURE WEBINARS.