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DTC Marketing – Multi-Channel Attribution
DTC Marketing – Multi-Channel Attribution DTC Marketing – The Game Keeps Changing This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing. Today before, and I’m saying 10...
The Game Has Changed- VSL’s
The Game Has Changed- VSL’s The Game Has Changed- VSL’s Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging...
DTC Marketing – The Game Has Changed
DTC Marketing – The Game Has Changed DTC Marketing – The Game Has Changed Let’s talk about what the future of R.O.I. is. You know, it wasn’t long ago where you can be on one channel and analyze what you did and be successful. But the game has totally...
ROI’s Razor: How To Win In Performance Marketing
ROI’s Razor: How To Win In Performance Marketing Undoubtedly, there is no one thing that makes companies succeed with their marketing these days. With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be...Script to Screen’s Insider Interview Podcast
