Taylormade Drives to Green with Direct to Consumer
Join DRTV Expert, Ken Kerry and Taylormade Vice President of Marketing John Gonsalves on How the Company Found Success Marketing Sports and Fitness Through DTC Strategy
Thursday, May 20, 2021 @ 2:00 PM ET/11:00 AM PT
Innovative golfing equipment manufacturer TaylorMade recently found success selling their new Adams® Tight Lies™ Fairway Wood golf club Direct-to-Consumer. Now it’s your turn to get the inside track on the strategies they used to market their sports and fitness equipment. You won’t want to miss the ideas in this #ThoughtLeaderThursday interview.
In this webinar, you will learn:
- How equity advertising works with DTC
- When can you brand while also delivering a strong CTA
- Ways your marketing can be layered
Claim your spot by registering for free above.
Co-Founder and Executive Creative Director of Script to Screen
Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.
John Gonsalves is the Vice President of Direct to Consumer & Digital for the TaylorMade Golf Company where he oversees the company’s direct interaction with golfers including eCommerce, own retail and digital engagement.John has over 20 years of merchandising, marketing and digital strategy experience in the sports and athletic apparel space. Prior to joining TaylorMade John spent over 10 years with GSI Commerce helping brands, retailers and sports leagues deliver on all aspects of their online efforts