Insider Interviews/ThoughtLeaderThursday
Welcome to SCRIPT TO SCREEN
Insider Interviews
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Insider Interviews
Watch “A Behind the Scenes Look at DTC Marketing”
Don’t miss this special insider interview where Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media DTC Executive Vice President Bill Raymond to discuss top DTC strategies, media buying tactics, and more! Bill Raymond has several years of media management experience and has overseen multi-million-dollar media budgets.
Watch “Direct Response Television: How Storytelling Can Grow Your Brand”
Script to Screen Co-Founder Ken Kerry met with Dental Choice Holdings (CustMbite) CMO Bob Molhoek for an Insider Interview to discuss the effectiveness of DRTV and how to break into the retail space.
Script to Screen Announces Insider Interview on Top Marketing Tactics to Sell More Products in 2022
This month, Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media CEO Rob Medved to discuss top DTC strategies, media buying tactics, and more!
Featured Content
DTC Marketing – How Important are Microsites…Very
This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.
DTC Marketing – It’s All About Exposure!
This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.
DTC Marketing – Multi-Channel Attribution
This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.
