Webinars
Welcome to SCRIPT TO SCREEN WEBINARS
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen Thought Leader Thursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Webinars
Webinar Alert: Register for Five Reasons to Update Your DTC TV Media in 2021
Five Reasons to Update Your DTC TV Media in 2021 Join DRTV Expert, Ken Kerry and Havas Edge CEO Abed Abusaleh to discover new tools for media buyers in 2021. What will your advertising look like in 2021? We're going to show you. Join us for our latest...
Watch The Secrets of Directing a Successful DTC Commercial
The Secrets of Directing a Successful DTC Commercial Join DRTV Expert, Ken Kerry and Veteran Director Brent Loefke and Find Out How Video Creative Designed to Sell Is Made Overview What is the role of a director in creating a Direct-to-Consumer commercial and what...
Watch the #ThoughtLeaderThursday Webinar — How to Build a Performance Media Strategy Focused on Outcomes
Do you know the elements that create the perfect Direct-to-Consumer (DTC) media strategy?
Featured Content
“Be prepared to make the difficult decisions that are necessary and critical to growing a business” with Barbara Kerry — Fem Founder™
Barbara Kerry is Co-Founder and President, Script to Screen, a performance-driven marketing agency with 30 years of experience transforming companies, such as Conair, Keurig, Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into best-selling brands. She is...
How to Make an Infomercial Featuring Keurig
Script to Screen is a Direct-to-Consumer marketing agency that has been making successful, profitable DRTV infomercials for over 30 years. When someone asks us, “How do I make an infomercial?” our answer is a lot more detailed than most sources. In many ways, the...
Blink Case Study Presentation for the Inspired Home Show 2020
Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home security space, was able to succeed in its launch against institutional competition by using Direct-to-Consumer strategies.
