Insider Interviews/ThoughtLeaderThursday

Welcome to SCRIPT TO SCREEN
Insider Interviews

 

As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.

Ken and Barbara Kerry, co-founders of Script to Screen

We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.

See some of our videos and interviews below!

Insider Interviews

Watch “A Behind the Scenes Look at DTC Marketing”


Don’t miss this special insider interview where Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media DTC Executive Vice President Bill Raymond to discuss top DTC strategies, media buying tactics, and more! Bill Raymond has several years of media management experience and has overseen multi-million-dollar media budgets.

Watch “A Behind the Scenes Look at DTC Marketing”

Don’t miss this special insider interview where Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media DTC Executive Vice President Bill Raymond to discuss top DTC strategies, media buying tactics, and more! Bill Raymond has several years of media management experience and has overseen multi-million-dollar media budgets.

DTC Marketing – How Important are Microsites…Very


This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.

DTC Marketing – It’s All About Exposure!


This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.

DTC Marketing – Multi-Channel Attribution


This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.

The Game Has Changed- VSL’s


Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging hits the mark? Look no further than the video sales letter (VSL).

DTC Marketing – The Game Has Changed


Tune in as Ken and Barbi discuss the Future of R.O.I. in Performance Marketing.

How to navigate the many social and digital platforms for maximum results to increase your R.O.I.

The game has definitely changed!

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