Webinars

Welcome to SCRIPT TO SCREEN WEBINARS

 

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As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.

Ken and Barbara Kerry, co-founders of Script to Screen

We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen Thought Leader Thursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.

See some of our videos and interviews below!

Webinars

Launching a DTC Product? Leverage a Legacy Brand!

Launching a DTC Product? Leverage a Legacy Brand!

Launching a DTC Product? Leverage a Legacy Brand!Join DRTV Expert, Ken Kerry and Cleva North America VP Dan Bilger to discover how Cleva found DRTV success launching the Kenmore Intuition vacuum cleaner.Launching a new product is always a challenge, but especially in...

Blink Case Study Presentation for the Inspired Home Show 2020


Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home security space, was able to succeed in its launch against institutional competition by using Direct-to-Consumer strategies.

The New Era Infomercial


Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.

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