Welcome to SCRIPT TO SCREEN WEBINARS
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Don't Be Shy Telling Your New Company's StoryJoin DRTV Expert, Ken Kerry and Shygirl Los Angeles Founder Iain McLean to discover the power a good corporate story has in marketing. Overview A company’s story can be just as important as the products and services it...
If you have watched television in the past few years, you probably know the name Nugenix. If your TV is set to a sports event, or some other male demographic-targeted programming, you will probably see their Direct-to-Consumer advertisements.
Ken Kerry and TaylorMade Vice President Digital John Gonsalves discuss how the company revived the Adams Golf brand using DTC strategies.
Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home security space, was able to succeed in its launch against institutional competition by using Direct-to-Consumer strategies.
Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.
On this episode Ken talks to Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy, to find out why PUR went Direct-to-Consumer.Follow UsFacebookTwitterInstagramLinkedInYoutubeVimeo