Insider Interviews/ThoughtLeaderThursday
Welcome to SCRIPT TO SCREEN
Insider Interviews
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Insider Interviews
Watch What you Need to Know When Launching a Product into Retail in 2022
This month, Script to Screen co-founder Ken Kerry will sit down with InMit Fasting CEO Brian Corlett to discuss the current state of retail marketing and effective strategies that drive retail sales.
Watch “Under the Influence: Top Influencer Marketing Strategies for 2022”
Join us as Script to Screen Co-Founder Ken Kerry talks with the SVP of Havas Edge, Luke Slota, about how influencer marketing can help you target new audiences and build consumer’s trust in your brand.
Watch “How DTC Stays Relevant in 2021”
Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns.
Featured Content
Blink Case Study Presentation for the Inspired Home Show 2020
Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home security space, was able to succeed in its launch against institutional competition by using Direct-to-Consumer strategies.
The New Era Infomercial
Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.
Ken Kerry Interviews Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy
On this episode Ken talks to Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy, to find out why PUR went Direct-to-Consumer.Follow UsFacebookTwitterInstagramLinkedInYoutubeVimeo
