Welcome to SCRIPT TO SCREEN WEBINARS
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen
We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen Thought Leader Thursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.
See some of our videos and interviews below!
Do you understand the basic elements of a Direct-to-Consumer (DTC) creative campaign or a Direct Response infomercial?
Thought Leader Thursday Webinar -- DTC Secrets: Better P&L With the Right 3PLJoin DRTV Expert, Ken Kerry and a2b Fulfillment EVP Debbie Skerly to Discover How a New 3PL Strategy Can Energize Your Business.Overview The webinar “Don’t Contract A Brand Spokesperson...
DTC Secrets: Better P&L with the Right 3PL Webinar to Be Hosted by Script to Screen Co-Founder and a2b Fulfillment Executive Vice President
The latest in a series of “Thought Leader Thursday” webinars hosted by integrated Direct Response agency and infomercial production company Script to Screen: Script to Screen’s Co-Founder and Executive Creative Director Ken Kerry will join with noted ecommerce and…
Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.
On this episode of This Works Marketing Live, Ken talks to Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy, to find out why PUR went Direct-to-Consumer.Follow UsFacebookTwitterInstagramLinkedInYoutubeVimeo
Today on This Works Marketing Experts interview series, I’m with Mike Amburgey, Chief Marketing Officer for the company that markets Nugenix, the number one male vitality product at GNC.