Insider Interviews/ThoughtLeaderThursday

Welcome to SCRIPT TO SCREEN
Insider Interviews

 

As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.

Ken and Barbara Kerry, co-founders of Script to Screen

We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.

See some of our videos and interviews below!

Insider Interviews

Watch “A Behind the Scenes Look at DTC Marketing”


Don’t miss this special insider interview where Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media DTC Executive Vice President Bill Raymond to discuss top DTC strategies, media buying tactics, and more! Bill Raymond has several years of media management experience and has overseen multi-million-dollar media budgets.

DTC Marketing – What’s IN and OUT for 2023


Experts in DTC and Performance Marketing, with 35+ years in the business, Ken and Barbi Kerry share their insights into “What’s In and What’s Out for 2023, is Google IN or OUT?

Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2


Video is still King! As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that may come their way. One key strategy is to make sure that every marketing channel you use is tailored to the platform it’s on.

Core Basics of Performance Marketing – You have to be good on every platform – Part 1 of 2


Video is King! As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that may come their way. One key strategy is to make sure that every marketing channel you use is tailored to the platform it’s on.

But Wait, There’s More…Direct Talk With Script to Screen’s DRTV Maven


Script to Screen’s Barbara Kerry talks to Media Post about…

Creative Matters!


Watch this short video to learn invaluable insights into creative content.

Do you need specific creatives for specific platforms?

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