Insider Interviews/ThoughtLeaderThursday

Insider Interviews


As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.

Ken and Barbara Kerry, co-founders of Script to Screen

We help grow Direct-to-Consumer revenues for businesses, particularly those that desire relationships with their consumers and or want to support their retailers. We want to share what we have learned and what we are learning with you so we have created the Script to Screen #ThoughtLeaderThursday webinar series. Every month, we interview business and thought leaders about what they are doing to find new growth and revenue in today’s modern economy. We shine a light on the tactics and strategies that you can use today and in the future to help your business thrive.

See some of our videos and interviews below!

Insider Interviews

Watch “A Behind the Scenes Look at DTC Marketing”

Don’t miss this special insider interview where Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media DTC Executive Vice President Bill Raymond to discuss top DTC strategies, media buying tactics, and more! Bill Raymond has several years of media management experience and has overseen multi-million-dollar media budgets.

Watch “How DTC Stays Relevant in 2021”

Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns.

DTC Marketing – CES 2024 Recap

Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.

DTC Marketing – The Good, the Bad, and the Bloopers

Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer Marketing / Performance Marketing in 2024. Surprise blooper at the end.

DTC Marketing – Top 5 Key Takeaways for DRTV Success

There are five key takeaways that you must be implementing to create a successful direct to consumer campaign.

DTC Marketing – How Important are Microsites…Very

This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.

DTC Marketing – It’s All About Exposure!

This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.

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