When it comes to measuring return on TV Advertising investments, the Advertising Research Foundation reports that marketers need to shift from “reach optimization” to “results optimization”. Find out why the return on your investment for every TV dollar spent could be more than you’d imagine. See this interesting article from Response Magazine.
- Ken Kerry Interviews Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy
- Ken Kerry Interviews Jay Abraham, Founder and CEO of The Abraham Group
- Ken Kerry Interviews Maliq Hill, VP of Digital, Media Wire Marketing, Inc.
- Ken Kerry Interviews Greg Cynaumon, Founder/CEO of Adcology
- Ken Kerry Interviews Jeff Campbell, CMO of MVMNT Fitness