Ken Kerry, Co-Founder/Executive Creative Director and Barbara L. Kerry, Chairman & CEO
We go to work every day looking to accomplish two things: grow businesses and take advantage of evolving platforms. This was true when Script to Screen first opened its doors in 1986, and it’s just as true today.
30 years ago, Ken and Barbara Kerry founded the company with a handful of other creative minds. Focusing on direct response strategies that motivated viewers to take action, Script to Screen collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses.
From the beginning, Script to Screen’s strategies have been proven to be successful in many vertical markets. NordicTrack launched their Ab Works product, even before Chuck Norris became the ultimate defender of workout machines, and collected over $250 million in revenue. Adams Golf went from $2 million to over $100 million in sales in 18 months. After the launch of the SodaStream show, the company went public with the 8th largest IPO in NASDAQ history and in that same year their market cap rose from $367 million to $1.46 billion. From fitness to sports, finance, beauty, housewares, and consumer electronics, Script to Screen’s innovative tactics have produced incomparable results time and time again; introducing new brands and extending existing brands to the homes of consumers for decades.
Script to Screen set out to be a different kind of company. One that would not only stretch the boundaries of direct response marketing, but also achieve enviable successes for our clients. Our continuing mission is to produce results by creating direct response successes in television and online campaigns for another 30 years.