Direct-to-Consumer Blog

“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”

-W.E. (Bill) Mitchell

Super Bowl Advertising vs. Performance Advertising

Super Bowl Advertising vs. Performance Advertising

  In football, the pinnacle that a team can reach is winning the Super Bowl.  Marketers also have a pinnacle. It also happens to be the Super Bowl. Having your product run a commercial spot in the big game is a huge moment.  That said, is it worth it?  Exposure  When...

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