“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
The Game Has Changed- VSL’s
Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging hits the mark? Look no further than the video sales letter (VSL).
DTC Marketing – The Game Has Changed
Tune in as Ken and Barbi discuss the Future of R.O.I. in Performance Marketing.
How to navigate the many social and digital platforms for maximum results to increase your R.O.I.
The game has definitely changed!
ROI’s Razor: How To Win In Performance Marketing
Undoubtedly, there is no one thing that makes companies succeed with their marketing these days.
With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be executed correctly to move the needle.
DTC Marketing – What’s IN and OUT for 2023
Experts in DTC and Performance Marketing, with 35+ years in the business, Ken and Barbi Kerry share their insights into “What’s In and What’s Out for 2023, is Google IN or OUT?
Video by Design: Not All Channels Are Alike
Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media efficiency to ensure a product or brand is making the biggest return on its marketing budget.
Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2
Video is still King! As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that may come their way. One key strategy is to make sure that every marketing channel you use is tailored to the platform it’s on.