“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Trends in business are constantly changing. That goes double for the Direct-to-Consumer business, especially as of late. While there are elements that stay tried and true dating back to the origins of capitalism, other pieces are constantly in motion, changing...
Ken and Blair discuss the in’s and out’s of choosing the right celebrity/talent to market/launch your Direct to Consumer brand.
On this episode of This Works Marketing Live, Ken talks to Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy, to find out why PUR went Direct-to-Consumer.Follow UsFacebookTwitterInstagramLinkedInYoutubeVimeo
Jay Abraham is a proven business leader and top executive coach. He is known for his work in developing strategies for direct response marketing. Forbes listed him as one of the top five executive coaches in the US. Today, they discuss how top executives can scale and...
Ken and Maliq discuss Social and Digital Media and what it means to build a Direct to Consumer business and how you can leverage it to scale your business.
Adcology helps advertisers behaviorally profile their customers to find radio and podcast endorsers. Ken and Greg discuss the dynamics of creating a successful Direct to Consumer Campaign.