“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines the power of television advertising with a call to action,...
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer Marketing / Performance Marketing in 2024. Surprise blooper at the end.
There are five key takeaways that you must be implementing to create a successful direct to consumer campaign.
This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.
This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.