Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
DTC Marketing – CES 2024 Recap
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
The Power of DRTV: How It Can Boost Your Brand
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines the power of television advertising with a call to action,...
DTC Marketing – The Good, the Bad, and the Bloopers
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer Marketing / Performance Marketing in 2024. Surprise blooper at the end.
DTC Marketing – Top 5 Key Takeaways for DRTV Success
There are five key takeaways that you must be implementing to create a successful direct to consumer campaign.
DTC Marketing – How Important are Microsites…Very
This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.
DTC Marketing – It’s All About Exposure!
This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.