“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
You need to register for our upcoming #ThoughtLeaderThursday webinar when Script to Screen CCO and Co-Founder Ken Kerry talks with Adaptive Health CMO Mike Amburgey about the strategies used to make Nugenix a household name.
Have you ever wondered how an infomercial is made? This is an overview of how to make an infomercial from beginning to end. Including Script, Casting, Filming and Media
Ken Kerry and TaylorMade Vice President Digital John Gonsalves discuss how the company revived the Adams Golf brand using DTC strategies.
Success can be difficult to achieve and even more difficult to maintain. When you’ve been in the business for 35 years, though, success is the result of top skills and strategy. Script to Screen is very happy to announce that we placed five shows in the top 25 of...
Launching a DTC Product? Leverage a Legacy Brand!Join DRTV Expert, Ken Kerry and Cleva North America VP Dan Bilger to discover how Cleva found DRTV success launching the Kenmore Intuition vacuum cleaner.Launching a new product is always a challenge, but especially in...
If there is one truism in every time period, it’s that people are going to buy housewares. Even in the worst of economic downturns, people need housewares. They need pots to cook in. They need cleaning supplies. If they’re a single male, they may even want an indoor...