Direct-to-Consumer Blog

“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”

-W.E. (Bill) Mitchell

The New Era Infomercial

The New Era Infomercial

Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.

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OTT PLUS TV CAN BE A MAGICAL RECIPE

OTT PLUS TV CAN BE A MAGICAL RECIPE

The Technology Headlines In 2020, consumers’ attention will only continue to be more and more fragmented throughout their day and via multiple devices. With this reality comes an opportunity. It is always advantageous to view changes as opportunities. Those who were...

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