Direct-to-Consumer Blog
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
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Watch How to Spotlight a Product With Revolutionary New Technology
How to Spotlight a Product With Revolutionary New TechnologyJoin DRTV Expert, Ken Kerry and Blink Co-Founder Don Shulsinger to find innovative strategies to propel new consumer electronic products to massive sales. How does a company go from being only on Kickstarter...
How to Successfully Market Health Technology in 2021
The problem? A glut of unknown companies selling questionable products creates distrust for your quality product. How can your brand show it is legitimate?
Super Bowl Advertising vs. Performance Advertising
In football, the pinnacle that a team can reach is winning the Super Bowl. Marketers also have a pinnacle. It also happens to be the Super Bowl. Having your product run a commercial spot in the big game is a huge moment. That said, is it worth it? Exposure When...
Watch The Secrets of Directing a Successful DTC Commercial
Veteran DRTV Agency Created and Executed Long-Form and Mid-Form Television Commercials for Groundbreaking Model "Our DTC ads bring home the benefits of the vacuum’s triple filtration technology which easily handles dirt, dust, and allergens without fuss or strong...
How Can a DTC Strategy Work for Electric Vehicles?
Electric Vehicles (EV) were one of the many highlights of the 2021 Consumer Electronics Show (CES). Can a DTC strategy work for EV?
The 5 Things the Most Successful DR Marketers Have In Common
It is a new year. Do you have an old marketing plan? Watch our on-demand webinar and see if Direct-to-Consumer (DTC) can spike your revenue.