Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Video by Design: Not All Channels Are Alike
Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each creative on each media channel, then we are able to scale that data to reach maximum media efficiency to ensure a product or brand is making the biggest return on its marketing budget.
Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2
Video is still King! As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that may come their way. One key strategy is to make sure that every marketing channel you use is tailored to the platform it’s on.
Core Basics of Performance Marketing – You have to be good on every platform – Part 1 of 2
Video is King! As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that may come their way. One key strategy is to make sure that every marketing channel you use is tailored to the platform it’s on.
But Wait, There’s More…Direct Talk With Script to Screen’s DRTV Maven
Script to Screen’s Barbara Kerry talks to Media Post about…
Creative Matters!
Watch this short video to learn invaluable insights into creative content.
Do you need specific creatives for specific platforms?
Sequential Creative Messaging: Is this the future of brand/product storytelling?
Watch this short video to learn more about this exciting creative tactic and why it should be part of your strategy.