Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
DTC Marketing – The Good, the Bad, and the Bloopers
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer Marketing / Performance Marketing in 2024. Surprise blooper at the end.
DTC Marketing – Top 5 Key Takeaways for DRTV Success
There are five key takeaways that you must be implementing to create a successful direct to consumer campaign.
DTC Marketing – How Important are Microsites…Very
This month’s newsletter is about how important a microsite is to the success of your DRTV campaign.
DTC Marketing – It’s All About Exposure!
This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.
DTC Marketing – Multi-Channel Attribution
This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.
The Game Has Changed- VSL’s
Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging hits the mark? Look no further than the video sales letter (VSL).