Direct-to-Consumer Blog
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
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Watch the Patricia Stark Webinar – Don’t Contract A Brand Spokesperson Prior to Doing These 3 Things
Don’t Contract A Brand Spokesperson Prior to Doing These 3 Things Join DRTV Expert, Ken Kerry and Veteran Media Personality Patricia Stark on Valuable Steps for a Brand's Spokesperson. Overview The webinar “Don’t Contract A Brand Spokesperson Prior to Doing These 3...
Don’t Contract A Brand Spokesperson Prior to Doing These 3 Things Webinar
LOS ANGELES (PRWEB) AUGUST 11, 2020 In the latest in a series of webinars hosted by Script to Screen, one of the top DRTV and infomercial production companies, Executive Creative Director Ken Kerry will join with noted media trainer and TV moderator Patricia Stark to...
Why 90% of Ad Copy Fails Webinar with Dr. Greg Cynaumon
This webinar featuring an interview with Dr. Greg Cynaumon, the CEO of Adcology, aired in June 2020. If you would like to get updates on new Script to Screen webinars, please subscribe to our mailing list. Marketing is an interesting field in that it is all about...
How Marketers Are Adapting to the COVID-19 Crisis
Like every other industry, marketing has been forced to adapt under the strain of the COVID-19 crisis. In ways big and small, the pandemic and accompanying global economic downturn have changed how marketers create content, communicate with clients, and achieve marketing goals.
How to Make an Infomercial Featuring Keurig
Script to Screen is a Direct-to-Consumer marketing agency that has been making successful, profitable DRTV infomercials for over 30 years. When someone asks us, “How do I make an infomercial?” our answer is a lot more detailed than most sources. In many ways, the...
Barbara L. Kerry of Script To Screen: “Peaks and valleys are inevitable no matter how successful you are”
Thrive Global Peaks and valleys are inevitable no matter how successful you are. The economy and changes in technology are out of our control. Our primary medium for many years was television. When the social and digital age exploded our business took a big downturn...