Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
What is Your Company’s Side Door?
Take a look at this 4-minute video to find the “White Space” for your product. Don’t get lost among your competition…go in through the “Side Door.”
After Achieving Success in the Digital Advertising Waters, Banjo Minnow™ Launches in The Deep Blue on National Television
Script to Screen, a Direct Response/Direct-to-Consumer agency with 35 years of experience as the market leader is entering the next launch phase for Banjo Minnow™, with a long-form DRTV campaign.
Watch “A Behind the Scenes Look at DTC Marketing”
Don’t miss this special insider interview where Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media DTC Executive Vice President Bill Raymond to discuss top DTC strategies, media buying tactics, and more! Bill Raymond has several years of media management experience and has overseen multi-million-dollar media budgets.
Watch “Direct Response Television: How Storytelling Can Grow Your Brand”
Script to Screen Co-Founder Ken Kerry met with Dental Choice Holdings (CustMbite) CMO Bob Molhoek for an Insider Interview to discuss the effectiveness of DRTV and how to break into the retail space.
The Key to an Effective Infomercial Script
Want to add an infomercial or long form commercial to your marketing mix? Here’s how to write a script that will produce results.
Script to Screen Announces Insider Interview on Top Marketing Tactics to Sell More Products in 2022
This month, Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media CEO Rob Medved to discuss top DTC strategies, media buying tactics, and more!