Blog: Insights Newsletter Archive
DTC Marketing – It’s All About Exposure!
This month’s newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms in NCAA College sports and how this affects DTC Marketing.
DTC Marketing – The Game Has Changed
Tune in as Ken and Barbi discuss the Future of R.O.I. in Performance Marketing.
How to navigate the many social and digital platforms for maximum results to increase your R.O.I.
The game has definitely changed!
DTC Marketing – Multi-Channel Attribution
This month’s newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.
DTC Marketing – What’s IN and OUT for 2023
Experts in DTC and Performance Marketing, with 35+ years in the business, Ken and Barbi Kerry share their insights into “What’s In and What’s Out for 2023, is Google IN or OUT?
The Game Has Changed- VSL’s
Are you looking to test your product in a new market but don’t want to invest in a larger television campaign right away? Or are you relaunching a product and want to make sure your messaging hits the mark? Look no further than the video sales letter (VSL).
Core Basics of Performance Marketing – You have to be good on every platform – Part 2 of 2
Video is still King! As we approach the end of the year, it’s important for businesses to think about how they can weather any economic challenges that may come their way. One key strategy is to make sure that every marketing channel you use is tailored to the platform it’s on.
