Blog: Insights Newsletter Archive
3 Things Successful Businesses Do When the Economy Shifts
Shifting Economy?
Whether it’s a tough or booming economy there are 3 things highly successful companies do that others won’t.
Why Digital Brands Are Trying Traditional Media…Here’s Why.
Learn why so many native digital brand GIANTS are moving into Television.
And see how it’s translating into BIG returns! How about break-even versus 3-1 MER (Media Efficiency Ratio)!!
What is Your Company’s Side Door?
Take a look at this 4-minute video to find the “White Space” for your product. Don’t get lost among your competition…go in through the “Side Door.”
How Can a DTC Strategy Work for Electric Vehicles?
Electric Vehicles (EV) were one of the many highlights of the 2021 Consumer Electronics Show (CES). Can a DTC strategy work for EV?
Why 90% of Ad Copy Fails Webinar with Dr. Greg Cynaumon
This webinar featuring an interview with Dr. Greg Cynaumon, the CEO of Adcology, aired in June 2020. If you would like to get updates on new Script to Screen webinars, please subscribe to our mailing list. Marketing is an interesting field in that it is all about...
How to Make an Infomercial Featuring Keurig
Script to Screen is a Direct-to-Consumer marketing agency that has been making successful, profitable DRTV infomercials for over 30 years. When someone asks us, “How do I make an infomercial?” our answer is a lot more detailed than most sources. In many ways, the...