How Businesses Can Thrive in a Review-Based Economy
We are now living in what can be considered a “review-based economy,” where customer reviews can either make or break any business.
Who Watches Infomercials?
Who watches infomercials? The short and simple answer is everyone at some point, but that may not be the real question.
Brand Versus Direct-to-Consumer Advertising
The power of Direct-to-Consumer advertising not only educates a potential customer, but instead of your company trying to make the case to purchase your product, you use your previous customers to sell for you.
Preeminent, Direct Response Company Script to Screen Celebrates 35-Year Anniversary
Award-winning, integrated Direct Response infomercial production company Script to Screen will soon celebrate its 35th anniversary as one of the country’s leading Direct-to-Consumer (DTC) video marketing ad agencies.
Do Infomercials Work?
The evidence shows that not only do they work, but as an advertising format, they have seen growth for the last several years.
Next Generation of Infomercials
What will the next generation of infomercials look like? What is an infomercial?