Join us as Script to Screen Co-Founder Ken Kerry talks with the SVP of Havas Edge, Luke Slota, about how influencer marketing can help you target new audiences and build consumer’s trust in your brand.
Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns.
Telesales are often forgotten about in a world of digital sales, but they can be an incredibly profitable source of sales. The question is do you know enough about them to profit?
Don't Be Shy Telling Your New Company's StoryJoin DRTV Expert, Ken Kerry and Shygirl Los Angeles Founder Iain McLean to discover the power a good corporate story has in marketing. Overview A company’s story can be just as important as the products and services it...
If you have watched television in the past few years, you probably know the name Nugenix. If your TV is set to a sports event, or some other male demographic-targeted programming, you will probably see their Direct-to-Consumer advertisements.
Ken Kerry and TaylorMade Vice President Digital John Gonsalves discuss how the company revived the Adams Golf brand using DTC strategies.