Insights

DTC Marketing – The Good, the Bad, and the Bloopers

DTC Marketing – The Good, the Bad, and the Bloopers

by | Jan 2, 2024 | Insights, Direct to Consumer, Featured Content

Ken:

So first of all, talk a little bit about 2023. What is the most important and most exciting thing that happened in 2023?

Barbi:

Well, marketers were marketing again right after kind of a quiet 2022. People were back in 2023. They’re not only using tv, they’re realizing that they have to have all these other channels in play and working well. And that TV drives all those channels.

Ken:

Some things that are coming up in 2024, I’ll talk about the seven channels that are just non-negotiable. Obviously digital marketing, television, connected television, content retargeting, social media, marketing, QR code, SMS, text marketing. There’s just eyeballs there. So, you have to be there. So, in a direct-to-consumer campaign where the dollars you’re spending has to attribute to a profit,

Barbi:

You have to be doing these things well, if you want to be a good marketer.

Ken:

There are all these different ways to do it. And again, it goes back to when you make the ask.

Barbi:

They’re ready for it.

Ken:

They’re ready for it!

Barbi:

Life was a lot easier when we just had television.

Ken:

It’s a lot easier. But I have to tell you, that is one of the most exciting things for me. We are dealing with clients in the Netherlands, Japan, Korea, South Africa, China. How many international calls are we on per week? Right? At least three, right? US market is totally unique. There are so many ways to reach consumers and you just have to be really strategic.

Barbi:

I’ve never dreamed we’d be doing hearing aids.

Ken: What?

Ken:

We are putting together an exclusive gathering that is really, really nuts and bolts conglomeration of experts that we’re bringing together that are handpicked based on our, you know, over 35 years’ experience and the hundreds of millions of dollars that our media partners are billing every year. The billions of dollars of sales that we have generated for our clients. It’s a deep dive of information that you just won’t get anywhere. So, we’re excited about bringing that to the marketplace.

Barbi:

I think this was supposed to be four minutes.

Ken:

Long. Oh, well that happened 10 minutes ago.

Barbi:

Ken and I don’t do this very often and sometimes we mess up and sometimes…

Ken:

No. Apparently, I mess up and she laughs.

Barbi:

Happy holidays. Merry Christmas and Happy New Year.

This is Grace.

Ken:

This is Molly. And

Barbi:

This is Molly.

Ken:

And this is Grace’s Molly

Video ends with Bloopers: It’s a must see.

Ken Kerry

Ken serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Ken co-founded Script to Screen in 1986, along with his wife, Barbara. Together, they built Script to Screen into one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $5 billion in sales for its clients and winning numerous awards for excellence. Script to Screen’s prestigious Client roster includes AAA, Adams Golf, American Telecast, Beachbody, Bose, Bosley, Comcast, Conair, Gaiam, Gazelle, General Motors, Guthy-Renker, Hooked on Phonics, Icon Health & Fitness, Kraft Foods, LifeLock, NordicTrack, Omaha Steaks, Oreck, Robert Bosch, Shark/Ninja, TaylorMade, TriStar and UFC, to name a few. Prior to co-founding Script to Screen, Ken was affiliated with ABC Sports, where he worked on Wide World of Sports, Monday Night Football, and Monday Night Baseball. Ken holds a Bachelor of Arts degree in Television Production. With 30 years of successful experience and expertise, He enjoys the hunt and the process of solving business and marketing challenges. His passion is to help businesses (large and small) and entrepreneurs. It gives him true satisfaction to know that he has shared knowledge that has made a true results-driven impact for individuals and businesses. His ambition is to develop team members and to see them thrive. Whatever platform you choose for advertising, your marketing should focus on where your customer’s attention is and include a compelling story that moves people to action. This very specific process must be executed with precision to be successful. His goal is to guide businesses through this process with honesty and a persistence that’ll deliver results. Undoubtedly, his track record of successful campaigns, over 6 BILLION dollars in sales for his client’s businesses, Fortune-500 brands as clients, proprietary campaign management excellence, building direct-to-consumer businesses for online and offline companies, integrity, and being an industry leader for 30 years allows you to utilize his resources and experience. Get the edge you’ve been looking for and find out how to acquire more customers in a way that works uniquely for you and your business. He can deliver to you a single, end-to-end solution for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift.

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Ken Kerry

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