Infomercial

Infomercials are a type of specialized television programming that is designed to sell or promote products, services, and ideas. Infomercials are not only longer in length allowing them to deliver more, in-depth information than traditional TV spots, they also seek an...

Cost Per Order

Cost per order (CPO) can also be referred to as the cost per purchase. It is a core metric in determining the success of an infomercial or advertising campaign. In television, it is the cost of media to generate one product order. This figure is determined by taking...

Fulfillment 3PL

3PL (fulfillment center) is a term generally used to describe the entity that is responsible for overseeing the journey of warehousing, packaging, labeling, shipping and tracking functions of an infomercial product. 3PL stands for Third Party Logistics. These...

Media Ad Allowable

Media Ad Allowable is a dollar amount determined to be the maximum media expense that can be spent to sell a unit and exactly breakeven. In other words, the gross profit per unit, less direct selling/fulfillment costs is equal to the media cost. If a company was to...

Media Efficiency Ratio

The Media Efficiency Ratio, or MER, is the number that is a snapshot of an infomercial’s overall success or failure during a media buy period. The higher a MER is achieved, the more successful the media buy performance was. This ratio is derived by dividing...

Semi-Dedicated Call Center

A semi-dedicated call center is a telemarketing company whose inbound call center employees generally take calls for fewer campaigns and tend to be better salespeople as contrasted to a staff of “order takers” (I.e. non-dedicated call center). It is more...

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