WE DRIVE RESPONSE ACROSS ALL MEDIA

We offer clients a unique perspective having been an integral part of the direct-to-consumer evolution over the past 30+ years, oftentimes pioneering some of the most successful tactics in DRTV, Digital, Social, Retail Driving and now OTT. We are educators, influencers and disruptors in every video content advertising channel where ROI is the primary KPI. Content remains king in the omnichannel effort to instigate consumer action via multiple touchpoints and mediums. Whether it is a traditional infomercial launched via linear television or a hyper-targeted ad deployed via streaming platforms, we steadfastly believe that Experience matters, Execution matters and above all else Creative matters.

We work with mission-driven brands like yours to create inspiring video for the web, social media, television and live events. At our core, we believe in the power of storytelling, and we have decades of experience working with major global brands around the world. We offer full video production services, ranging from pre-production planning/creative development, on-set and on-location production, post-production services including editing, supervision, sound mixing and color grading.

We would be happy to provide you with additional information . If you have a few minutes this week, feel free to reach out for a brief no obligation phone call to discuss ideas.

SUCCESSFUL CREATIVE = SUCCESSFUL CLIENTS

Integrated Response-Driven Content Strategies​

DRTV · OTT · SOCIAL · DIGITAL · RETAIL

Brands Who Have Partnered With Us

The Script to Screen Group has created and run successful campaigns in all primary verticals including: Beauty, Health & Fitness, Housewares, Consumer Electronics, and Financial.

Blink Logo
Generac Logo
Hoover Logo
Keurig Green Mountain Logo
Comcast Logo
Nutrisystem Logo
Guthy Renker Logo
Bare Minerals Logo
Pfizer Logo
Procter and Gamble Logo
Shark Logo
Gwynnie Bee Logo
Omaha Steaks Logo
SotaStream Logo
Wahl Logo
Bose Logo
Estee lauder Logo
Nescafe Logo

LATEST CAMPAIGNS

Award-Winning Creative. Powerful Branding. Record-Setting Results.

Play Video about Infomercial Cover Photo Generac 2 Minute Infomercial
Infomercial Video Cover Blink Home Web Camera
Play Video about Infomercial Video Cover Blink Home Web Camera
Infomercial American Home Shield
Play Video about Infomercial American Home Shield
Infomercial Cover Image SunJoe Pressure Washer
Play Video about Infomercial Cover Image SunJoe Pressure Washer

FROM OUR CLIENTS

Above all, we’ve been fortunate to work with outstanding Clients on projects that allow us to make a difference.

George Fettig

“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on time…and on budget. Best of all, the campaigns produce outstanding results. In fact, the most successful infomercial campaigns in the company’s history have been produced by Script to Screen.”

George Fettig

Chief Marketing Officer, Shark/Ninja, makers of the Shark line of vacuums

Christine Hunsicker

“What was important to us, on the partner side, was somebody who had experience. We talked with a number of different firms and agencies. We really wanted somebody whose done recognizable products before; whose had success.”

Christine Hunsicker

CEO and Co-Founder , Gwynnie Bee

Eric Deutsch Testimonial

“Script to Screen is collaborative, professional & fun. They are willing to do whatever it takes to make the brand successful. They are honest, hard-working and experienced in multiple facets of DR and content.”

Eric Deutch

SVP Production & Content, Guthy-Renker

Maria McCool

“Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years.”

Maria McCool

Founder, Calista Tools

Mike Thomas - VP of Creative, Basic Research

“Script to Screen is a true partner. They are definitely experts in their field yet always willing to consider new ideas and their client’s point of view and specific needs. They are true collaborators in every sense of the word and made me feel comfortable every step of the way. They continually go the extra mile to ensure my success. I feel, and am treated, as if I’m their only client. I hope to work with them again and again”

Mike Thomas

VP of Creative, Basic Research

Dana Yerid Testimonial

“The Script to Screen team is extremely knowledgeable, professional, hard-working, dedicated, and creative. The experience has been top-notch. I highly recommend Script to Screen. We needed a one-stop agency, and Script to Screen has delivered. They have provided support in all facets ranging from developing/producing the creative to helping our build out the back-end infrastructure. The agency – the co-founders Ken and Barbi, and all the folks that make up the agency – are true experts in the field of direct response.”

Dana Yerid

Director of Marketing, Helen of Troy, Health & Home Division

FREQUENTLY ASKED QUESTIONS

How do you build performance-based, branded response for a connected world? Let the Script to Screen Group leverage content and context to create marketing that intersects with your customers’ lifestyles, needs and interests.

Video content is already over 75% of all Internet traffic in 2017 and that number will go over 80% by 2021. In the attention-based economy that we live in now, you have to be where people consume information. Whether it’s on television, online, or in social media channels, video is how to reach people. Video provides tremendous value because it can be deployed across different mediums or channels. You can also take your fully developed message and go directly to consumers, which allows marketers to build the relationship with their customers and build lifetime value.

Some still call it DRTV, while others prefer newer terms like “performance-based television ads” …but it’s still all about results. With all the technology at our disposal, marketers should be able to know precisely how their advertising is performing. Yes, brand building is still paramount, but the key performance indicators we deal with most now are actions instead of just impressions. So we no longer face the old adage that 50% of your advertising works, but you just don’t know which 50%. It’s dollars out versus dollars in when you implement ROI driven DRTV.

This is a question we get a lot and is one of the most common misconceptions. Even with some younger consumers “cutting the cord,” television remains the most impactful medium. How people are watching television has evolved, with many now watching along with a second screen (phone/tablet) near by, but this only improves our ability to generate an action and not just an emotion. It is somewhat ironic that the largest players in the digital marketing space (Facebook, Google, YouTube, Amazon) are some of the biggest spenders on television media. Check back in with us in 10 years, but for our clients, television is alive and well.

Key performance indicators for our clients include everything from impressions to leads, response to retail sell-through. No matter what your metric of choice, STS Group’s data experts know how much media was spent on one particular day and the attributable results that media achieved. Unlike other agencies, we measure long-form airings on an individual basis and our tools can even attribute appropriate activity back to even a particular short-form airing, a particular creative and much more. Our ROI-driven analytical tools are fully-transparent and enable us to effectively optimize to every client’s individual KPI’s and unique needs.

For a Free Consultation