DTC Marketing – It’s All About Exposure!

by Ken Kerry | Sep 7, 2023 | Insights, Direct to Consumer, Featured Content

Today we’re gonna talk about a game changing shift in media deals, a showdown between traditional linear and streaming platforms In N C A A College sports. A few weeks ago, major college conferences faced a monumental decision that absolutely changed the playing field. One conference broke away, opting for a $23 million Apple streaming TV deal per team in the conference. However, other teams in the conference, they broke away for a $70 million per team linear television deal. So why the rush? It’s more than just money. It’s about exposure for the university and the athletes. So you might be wondering, what does this have to do with direct to consumer advertising and D R T V advertising? Well, it’s all about exposure because direct to consumer advertising relies on immediate sales across all channels. The best way to do this is linear television because you get a much broader audience compared to a limited streaming TV audience.

So picture this, a message reaches 70,000 people in a stadium, even at just 10%. That’s a substantial impact Now factor in the ripple effect and how that affects all other channels of distribution and all other channels of commerce, something that streaming television just cannot do. Now, streaming TV someday may dominate, but today that’s not the case because what’s most important in business is the next quarters coming up and the next two to five years, that’s what really drives business’s success. Our experience with Fortune 1000 clients is what matters most is the current quarters and the near future. So just like the N C A A prioritize exposure to thrive. So if your business survives on instant sales, massive exposure and impactful growth on a reasonable budget, the path is clear. So if you’d like to learn more about this direct to consumer reality, you can contact me at kCarey@scripttoscreen.com. Or if you prefer, you can talk to our chief revenue officer, Alex Dinsmore at Alexd@scripttoscreen.com, and we can talk to you about building a successful strategy in today’s marketing environment.

Ken Kerry

Ken serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Ken co-founded Script to Screen in 1986, along with his wife, Barbara. Together, they built Script to Screen into one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $5 billion in sales for its clients and winning numerous awards for excellence. Script to Screen’s prestigious Client roster includes AAA, Adams Golf, American Telecast, Beachbody, Bose, Bosley, Comcast, Conair, Gaiam, Gazelle, General Motors, Guthy-Renker, Hooked on Phonics, Icon Health & Fitness, Kraft Foods, LifeLock, NordicTrack, Omaha Steaks, Oreck, Robert Bosch, Shark/Ninja, TaylorMade, TriStar and UFC, to name a few. Prior to co-founding Script to Screen, Ken was affiliated with ABC Sports, where he worked on Wide World of Sports, Monday Night Football, and Monday Night Baseball. Ken holds a Bachelor of Arts degree in Television Production. With 30 years of successful experience and expertise, He enjoys the hunt and the process of solving business and marketing challenges. His passion is to help businesses (large and small) and entrepreneurs. It gives him true satisfaction to know that he has shared knowledge that has made a true results-driven impact for individuals and businesses. His ambition is to develop team members and to see them thrive. Whatever platform you choose for advertising, your marketing should focus on where your customer’s attention is and include a compelling story that moves people to action. This very specific process must be executed with precision to be successful. His goal is to guide businesses through this process with honesty and a persistence that’ll deliver results. Undoubtedly, his track record of successful campaigns, over 6 BILLION dollars in sales for his client’s businesses, Fortune-500 brands as clients, proprietary campaign management excellence, building direct-to-consumer businesses for online and offline companies, integrity, and being an industry leader for 30 years allows you to utilize his resources and experience. Get the edge you’ve been looking for and find out how to acquire more customers in a way that works uniquely for you and your business. He can deliver to you a single, end-to-end solution for direct-to-consumer sales, lead generation web traffic and conversions, and retail lift.

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Ken Kerry

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