Our Team

Cutting-edge Creativity

Comprehensive direct marketing capabilities.

Barbara L. Kerry

 CHIEF EXECUTIVE OFFICER & EXECUTIVE CREATIVE DIRECTOR

She’s one of the top 25 most influential people in DRTV, according to Response Magazine. She’s a pioneer in the industry and, in 1986, she co-founded Script to Screen along with her husband, Ken Kerry. Today, Script to Screen is one of the nation’s leading direct response television companies and has produced more than 600 infomercials and DRTV spots, plus generated more than $5 billion in sales for its clients.

“What I love about the direct response business is that you cannot run and you cannot hide from the reality of the market place,” Barbara says. “In a very short time you discover if you will win or you will lose, unlike conventional advertising where you know 50% of your advertising dollar is wasted, you just don’t know which 50%. In DR you know within hours if your media dollars are working or not.”

Under Barbara’s guidance, Script to Screen has been honored with over 70 awards for excellence from the Clio Awards, Electronic Retailing Association, Jordan Whitney and the New York Festivals. A list of its prestigious Clients include AAA, Bare Escentuals, Bath & Body Works, Conair, Cuisinart, Dr. Denese, Esteé Lauder, Gaiam, Guthy-Renker, Gwynnie Bee, Laura Geller, Little Passports, Nutrisystem, philosophy, Procter & Gamble, Rosetta Stone, Temptations, Tracy Anderson, Tria Beauty, L’Oreal, and Perfect Formula, to name a few.

Barbara began her career in television producing programs for Southern California sports teams including the Angels, Dodgers, Lakers, Raiders, and Rams. Her education includes a B.A. in telecommunications from the University of Colorado, and an M.A. in psychology from Pepperdine University.

The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on ...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.

Contact us about your project.

800-453-0003

results@scripttoscreen.com