Five Reasons to Update Your DTC TV Media in 2021

Join DRTV Expert, Ken Kerry and Havas Edge CEO Abed Abusaleh to discover new tools for media buyers in 2021.

Thursday, January 21, 2021 @ 2:00 PM ET/11:00 AM PT








What will your advertising look like in 2021? We’re going to show you. Join us for our latest #ThoughtLeaderThursday webinar as Script to Screen Co-Founder Ken Kerry sits down with Havas Edge CEO Abed Abusaleh to break down innovative new strategies and ad formats to reach your customers with in 2021.

In this webinar, you will learn:

  • What is the Full Break format?
  • How can it work for your business?
  • What are the top 5 things businesses MUST know to be successful in performance/DR?
  • How is performance media DIFFERENT than traditional media?

Claim your spot by registering for free above.

Ken Kerry

Ken Kerry

Co-Founder and Executive Creative Director of Script to Screen

Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.

Abed Abusaleh

Abed Abusaleh

CEO, Havas Edge

Throughout Abed’s professional career, he has been a direct response media specialist with proficiencies in both short and long form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Amazon, NortonLifeLock and eHealth, have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge, Abed served as top account executive with Century Media. He is a graduate of Columbia University.

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