Don’t Be Shy Telling Your New Company’s Story
Join DRTV Expert, Ken Kerry and International Television Commercial Director Iain McLean as They Discuss How Iain Can Tell the Story of His New Cosmetics Brand, Shygirl.
Thursday, July 29, 2020 @ 2:00 PM ET /11:00 AM PT)
How do you tell your company’s story when your company is just starting out? That’s the question international television commercial director Iain McLean has after launching his new cosmetics brand, Shygirl. Iain is an accomplished director who has worked with celebrities and fashion icons for brands like Revlon and L’Oreal, but this is his first time creating his own cosmetic product. How will he tell his story?
Join us on #ThoughtLeaderThursday as Script to Screen’s Co-Founder and Executive Creative Director, Ken Kerry sits down with Iain to discuss how — and just as importantly, where — he can tell the story of his brand. Stay tuned for the last 10 minutes, where we open the floor for you to ask all your burning questions.
In this webinar, you will learn:
- Why telling your company’s story is important
- How to determine what your company’s story and identity are
- Where you can tell potential customers your story
Claim your spot by registering for free above.
Co-Founder and Executive Creative Director of Script to Screen
Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.
Iain Mclean is an experienced Director, DP, Advertising Creative Director, Producer and now has created his own all natural makeup line Shygirl Los Angeles. With over 600 commercials, DRTV projects and branded content with a digital series under his belt, Iain is known for his work as a Beauty Director who has worked with some of the biggest beauty brands in the world. Loreal, Maybelline, Cover Girl, Oil of Olay, Head and Shoulders, Herbal Essence, Levi, Guess, Liz Claiborne and Victoria’s Secret to name a few. You are sure to have seen some of his work grace your television screens. He also dove into creating a branded content series with Facebook & New Zealand Tourism. This series, The Kombi Diaries reached over 30 million people in the US alone and resulted in a 26% year over year increase in sales for tourism in New Zealand.