Direct-to-consumer (DTC) marketing is a strategy where companies sell products or services directly to consumers without middlemen like retailers. DTC marketing is as old as the Fuller Brush company when in the early 1900’s, makers of the Fuller brush sold their...
Top Marketing Tactics to Sell More Products in 2022 Watch DRTV Expert, Ken Kerry and CEO of Cannella Media DTC, Rob Medved, as they discuss top DTC strategies, media buying tactics, and more! Script-to-Screen co-founder Ken Kerry sat down with Cannella Media CEO Rob...
2020 was a year of challenge for everyone. In our personal lives, in our business lives, it was a year where our lives were anything, but normal. A year where change was not just something to try, but mandatory. But at Script to Screen, it was also a year that showed...
What You Need to Know About Direct-to-Consumer Marketing Going Direct-to-Consumer Direct-to-Consumer (or “D2C”), has become one of the most important forms of sales to get goods and services into the hands of the public. Direct-to-Consumer is the method of selling a...
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