Join DRTV Expert, Ken Kerry and NexRep CEO Teddy Liaw on How Telesales Fit in Your DTC Strategy.
Telesales are often overlooked in a world of digital sales, however, they can be an incredibly profitable contributor to sales. The question is, do you know enough about telesales to profit? These sales have changed drastically over the last few years, even more since the Covid-19 pandemic. Script to Screen provides you with up-to-date information about how your business can successfully leverage telesales into larger average order sizes and expand the reach of your campaign during these unpredictable times.
On September 30, 2021, Script to Screen, a Direct-to-Consumer agency, held a #ThoughtLeaderThursday Webinar. Script to Screen Co-Founder, Ken Kerry, interviewed Teddy Liaw, Co-Founder and CEO of NexRep, a company that offers human-focused call center solutions. With Teddy’s expertise, and the way the company revolutionized the call center, NexRep could be of great benefit to Script to Screen’s business and their relationships specific to DTC.
Teddy Liaw is the Co-Founder and CEO of NexRep, growing the company under his leadership into one of the largest virtual at-home marketplaces in the industry. With over 20 years’ experience in technology, he is a recognized thought-leader on the future of the modern call center and serves on contact center advisory boards. He managed the agent business unit at Liveops, and previously held roles at Levi Strauss & Co, Canon Computer Systems, and TEK-Pacific. He graduated from UC Berkeley with degrees in Business Administration and Ethnic Studies.
The Development of NexRep
NexRep designed their business to empower a high quality, high performing virtual workforce. They believe that agent inspiration drives superior performance. The NexRep marketplace and their proprietary platforms provide work-at-home agents with the tools, processes, and knowledge required to consistently deliver world-class customer service across all communication channels.
NexRep offers a U.S. based call center with high-performance agents. In the past, call centers were typically large warehouses filled with hundreds of college students looking for part-time work while providing basic entry level service. NexRep is now focusing on hiring stay-at-home moms in their 30s and 40s who listen and solve issues, bringing call centers to the next level. People want to talk to a live person, a U.S. agent. Bottom line, they want to be able to ask questions and get immediate answers. NexRep has the ability and a team ready to assist! The pandemic has led to significant changes in the call center industry. Call centers are primarily located in India and the Philippines. When Covid hit these countries, they were not prepared, nor did they have the materials/capability to work from home during lockdowns. We do not have this issue in the U.S., as we have the technology and means to work from our home office with ease. Ken and Teddy discussed the benefit of today’s modern call center and how crucial it is to have the presence of an (800) number on a company’s website or infomercial. It legitimizes the product, and the data shows a 10% increase in numbers when visually seeing a telephone number that one can call.
00.04 Introduction | The Modern Call Center
01.10 Interview begins
01.30 Teddy’s background
04.06 The benefits of having an (800) number and a live U.S. agent
08.44 Telecommunications and human interaction
11.10 Why NexRep?
30.48 Closing remarks
Our Next Webinar
“How do you make a 10 million dollar budget feel like it’s $20 million?”
– Abed Abusaleh
Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns. Performance marketing: make your money work harder and smarter for longer.
Join us on #ThoughtLeaderThursday, October 28, 2021 at 2:00 PM ET, 11:00 AM PT as Script to Screen Co-Founder, Ken Kerry, talks with the CEO of Havas Edge, Abed Abusaleh. How performance marketing can help you find the right media and where that media will work most efficiently.
In this Webinar, you will learn:
- Why finding the right media can make a big difference
- How to use performance marketing to find the right media
- What to know to better reach your customers
- How to maximize your media spend
Claim your spot by registering for free above.
Co-Founder and Executive Creative Director of Script to Screen
Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principles. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.
Teddy Liaw is the CEO of NexRep, growing the company under his leadership into one of the largest virtual at-home marketplaces in the industry. He is a recognized thought-leader on the future of work, was appointed by CA Governor Newsom on his CA Entrepreneur Task Force, and has guided US Senators on policy. He serves on contact center advisory boards. Liaw graduated from UC Berkeley with a BS in Business Administration and BA in Ethnic Studies.