Ken with bookKen Kerry, founder of Top Marketing Agency Script to Screen, Shares Valued Expertise

Marketers proclaiming they have the answers to surefire selling techniques are a dime a dozen. It is the very few who have achieved the results to prove their theories. In his new book, Ken Kerry, the strategic leader behind the direct to consumer performance marketing campaigns of Keurig, Oreck and Bose and many more, details the secrets that have brought his clients massive sales success.

This Works Marketing, from Amazon Digital Services and co-authored by Michael Ashley, is based on experience with and feedback from clients who have enjoyed massive results. Although the term “Marketing” is in the title, this book is a foundational blueprint for marketing strategy that has proven extremely successful for over three decades. Kerry is the Co-Founder and Executive Creative Director of Script to Screen, a performance-driven marketing agency with 30 years of experience transforming companies, such as Bare Minerals, Shark/Ninja, Gwynnie Bee, and NutriSystem, into bestselling brands. He developed “This Works Marketing” based on consistent feedback from clients who have benefited from successful branding and sales generating campaigns conducted by Kerry and his team. As they have told him, “This really works!”

Anyone wanting expert advice on how to devise and conduct an effective marketing and selling strategy should look to this book. Kerry clearly lays out actionable steps and exercises and provides time-tested methods to establish international, billion-dollar brands. No matter the business size or industry, his marketing secrets are designed to boost sales and enhance revenue. The process of selling a product or acquiring new customers all comes back to this book’s fundamental truths.

“This book is a game changer for consumer marketers,” said Montel Williams, TV personality and entrepreneur.

David Oreck, CEO, Oreck Corporation, said of This Works Marketing: “A roadmap to effective marketing that can transform your sales dramatically.” This Works Marketing is available at Amazon.com.

About Ken Kerry

Ken Kerry has been a leading expert in top-level marketing for more than 30 years. He co-founded Script to Screen, the Los Angeles-based, results-driven marketing agency, with his wife Barbi, in 1986. They have been helping entrepreneurs and Fortune-500 brands succeed ever since. They have spearheaded campaigns for Bose, Keurig, NutriSystem, Oreck, NordicTrack, Braun/Gillette Company, Body by Jake, Adams Golf and dozens more.

This Works Marketing, from Amazon Digital Services and co-authored by Michael Ashley, is based on experience with and feedback from clients who have enjoyed massive results.

 

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