This Works Marketing
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.
This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.
Connect with us and gain insights from case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.
See for yourself by clicking below!
It’s not enough today to hope in just fifteen to thirty seconds you’ve made enough of an impact to give a consumer everything they need to know to take action and make a purchase on the spot. Traditional advertising is extremely effective for many brands...read more
The lifeline to all subscription-based businesses is on-boarding new customers—that’s the way to grow, right? Because with new customers you have the opportunity to retain more customers, and retention is absolutely vital to profitability. According to...read more
What can you do in five minutes on television? When it comes to selling your product or service, it turns out you can do a lot! You can tell your complete story. You can reach more potential customer. In fact, 61 networks currently air 5-minute spots with...read more
We’ve heard it hundreds of times, “I have to see it to believe it.” Even though in our rapidly growing online world of ‘Click’ to ‘Add to Cart’ where we see something we want and with one tap of a mouse or touch of a screen, we’ve made a purchase sight...read more
If you’ve been paying any attention to what’s been happening on TV and online over the past few years, you would’ve surely seen a Shark vacuum commercial or infomercial at some point during the day or evening aggressively and purposely showing how and why...read more
When you think of quality home-cooking products, you can’t help but put Circulon in a class of its own. Yet even with its solid reputation for high quality, superior craftsmanship, and unique concentric circles, the Circulon Symmetry line of cookware was...read more
Steve Netzley Interview- 5 Key Takeaways on How Performance Marketing Can Elevate Your Brand and Scale Your Business We recently had the opportunity to interview Steve Netzley, CEO of Havas Edge, one of the largest full-service Performance Response Marketing...read more
Amy Norman is CEO and Co-Founder of Little Passports, a children’s learning and adventure experience that is enriching the lives of children around the world. We discuss the incredible impact TV has had on her business, her concerns to adding TV to the...read more
Christine Hunsicker, CEO and Co Founder of Gwynnie Bee, an online clothing subscription service, shares her insights on the benefits of digital marketing versus Direct Response Television, why she advocates videos of highly informative Infomercials and...read more