This Works Marketing
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.
This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.
Connect with us and gain insights from our Direct-to-Consumer case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.
See for yourself by viewing our videos below!
Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable future.read more
Direct-to-Consumer marketing is a business marketing strategy that gives you greater control, better margins and improved insights into your market.read more
Is Your Business Being Amazoned? In this 6-part series we are going to address specifically how to take control, the proven tactics that allow you to differentiate your product from everyone else's, how to make sure your potential customer knows why your...read more
We’ve heard it hundreds of times, “I have to see it to believe it.” Even though in our rapidly growing online world of ‘Click’ to ‘Add to Cart’ where we see something we want and with one tap of a mouse or touch of a screen, we’ve made a purchase sight...read more
If you’ve been paying any attention to what’s been happening on TV and online over the past few years, you would’ve surely seen a Shark vacuum commercial or infomercial at some point during the day or evening aggressively and purposely showing how and why...read more
When you think of quality home-cooking products, you can’t help but put Circulon in a class of its own. Yet even with its solid reputation for high quality, superior craftsmanship, and unique concentric circles, the Circulon Symmetry line of cookware was...read more
I was at this event for Brendon Burchard, and I ran into Desiree Reid, Former General Manager EVP of Brand Development for Iman Cosmetics and Jay Manuel Beauty for the last 24 years, and in this episode of This Works Marketing, we’ll talk about, Women with skin of...read more
Barbara Kerry sat down with Rick Perry, CMO and EVP of Direct Avenue, a data-driven media agency, to talk about his 30 years of experience in the Direct Response Industry. He shares his insights into what has happened in Direct Response to where it is heading today.
DRTV Agency http://www.scripttoscreen.comread more
Today, on This Works Marketing, I have a very special guest, Lindsey Carnett, CEO and President of Marketing Maven, and I wanted to talk specifically about her and about PR in general in terms of what she knows, what her firm does, where it's been, where it's going in...read more