This Works Marketing
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.
This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.
Connect with us and gain insights from our Direct-to-Consumer case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.
See for yourself by viewing our videos below!
Direct-to-Consumer marketing is a business marketing strategy that gives you greater control, better margins and improved insights into your market.read more
Is Your Business Being Amazoned? In this 6-part series we are going to address specifically how to take control, the proven tactics that allow you to differentiate your product from everyone else's, how to make sure your potential customer knows why your...read more
It’s not enough today to hope in just fifteen to thirty seconds you’ve made enough of an impact to give a consumer everything they need to know to take action and make a purchase on the spot. Traditional advertising is extremely effective for many brands...read more
We’ve heard it hundreds of times, “I have to see it to believe it.” Even though in our rapidly growing online world of ‘Click’ to ‘Add to Cart’ where we see something we want and with one tap of a mouse or touch of a screen, we’ve made a purchase sight...read more
If you’ve been paying any attention to what’s been happening on TV and online over the past few years, you would’ve surely seen a Shark vacuum commercial or infomercial at some point during the day or evening aggressively and purposely showing how and why...read more
When you think of quality home-cooking products, you can’t help but put Circulon in a class of its own. Yet even with its solid reputation for high quality, superior craftsmanship, and unique concentric circles, the Circulon Symmetry line of cookware was...read more
Today on This Works Marketing Experts interview series, I’m with Mike Amburgey, Chief Marketing Officer for the company that markets Nugenix, the number one male vitality product at GNC.read more
Today on This Works Marketing Experts interview series, we’re talking about introducing the brand ROXI internationally, but specifically from the UK, Europe and to the United States, and building a direct-to-consumer brand. This is my friend, Rob Lewis CEO of a...read more
I sat down with Tony Besasie, President of Cannella Response Television. My interview with Tony is part of a series called “Marketing Experts on This Works Marketing.read more