This Works Marketing

Welcome to

 

 

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As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.

Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.

This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.

Connect with us and gain insights from our Direct-to-Consumer case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.

See for yourself by viewing our videos below!

INSIGHTS

Blink Case Study Presentation for the Inspired Home Show 2020


Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home security space, was able to succeed in its launch against institutional competition by using Direct-to-Consumer strategies.

The New Era Infomercial


Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.

CASE STUDIES

A Case for Oreck

A Case for Oreck

We’ve heard it hundreds of times, “I have to see it to believe it.” Even though in our rapidly growing online world of ‘Click’ to ‘Add to Cart’ where we see something we want and with one tap of a mouse or touch of a screen, we’ve made a purchase sight...

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A Case for Shark

A Case for Shark

If you’ve been paying any attention to what’s been happening on TV and online over the past few years, you would’ve surely seen a Shark vacuum commercial or infomercial at some point during the day or evening aggressively and purposely showing how and why...

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INTERVIEWS

Ken Kerry Interviews Blair Taylor, CEO, Taylor Talent Services


Ken and Blair discuss the in’s and out’s of choosing the right celebrity/talent to market/launch your Direct to Consumer brand.

Ken Kerry Interviews Maliq Hill, VP of Digital, Media Wire Marketing, Inc.


Ken and Maliq discuss Social and Digital Media and what it means to build a Direct to Consumer business and how you can leverage it to scale your business.

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