Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
How to Make an Infomercial
Have you ever wondered how an infomercial is made? This is an overview of how to make an infomercial from beginning to end. Including Script, Casting, Filming and Media
Buying.
Script to Screen Places 5 Shows in IMS Long-Form Top 25 In Jan-April 2021
Success can be difficult to achieve and even more difficult to maintain. When you’ve been in the business for 35 years, though, success is the result of top skills and strategy. Script to Screen is very happy to announce that we placed five shows in the top 25 of...
You Need to Be Marketing Direct-to-Consumer If You Are in the Housewares Industry
If there is one truism in every time period, it’s that people are going to buy housewares. Even in the worst of economic downturns, people need housewares. They need pots to cook in. They need cleaning supplies. If they’re a single male, they may even want an indoor...
Ken Kerry Interviewed By BillionSuccess.com
The following is an interview with Script to Screen Co-Founder and Chief Creative Officer Ken Kerry with the website BillionSuccess.com You can find the original article here. Ken Kerry is the CEO, Co-Founder, and Executive Creative Director of Script to Screen, a...
Meet Barbara Kerry, President and Co-Founder, Script to Screen
Meet Barbara Kerry, President and Co-Founder, Script to Screen, a leading digital marketing and performance-based advertising company based in Santa Ana, California. This is her interview How did you get your idea or concept for the business? I was working as a...
How to Successfully Market Health Technology in 2021
The problem? A glut of unknown companies selling questionable products creates distrust for your quality product. How can your brand show it is legitimate?