She’s one of the top 25 most influential people in DRTV, according to Response Magazine. She’s a pioneer in the industry and, in 1986, she co-founded Script to Screen along with her husband, Ken Kerry. Today, Script to Screen is one of the nation’s leading direct response television companies and has produced more than 600 infomercials and DRTV spots, plus generated more than $6 billion in sales for its clients.
“What I love about the direct response business is that you cannot run and you cannot hide from the reality of the market place,” Barbara says, “In a very short time, you discover if you will win or you will lose, unlike conventional advertising where you know 50% of your advertising dollar is wasted, you just don’t know which 50%. In DR, you know within hours if your media dollars are working or not.” Under Barbara’s guidance, Script to Screen has been honored with over 70 awards for excellence from the Clio Awards, Electronic Retailing Association, Jordan Whitney and the New York Festivals.
A list of its prestigious Clients include AAA, Bare Escentuals, Bath & Body Works, Conair, Cuisinart, Dr. Denese, Esteé Lauder, Gaiam, Guthy-Renker, Gwynnie Bee, Hooked on Phonics, Keurig Green Mountain, Laura Geller, Little Passports, Nutrisystem, philosophy, Procter & Gamble, Rosetta Stone, Rubbermaid, Temptations, Tracy Anderson, Tria Beauty, Laura Geller, L’Oreal, Perfect Formula, and Wexler to name a few.
Barbara began her career in television producing programs for Southern California sports teams including the Angels, Dodgers, Lakers, Raiders, and Rams. Her education includes a B.A. in telecommunications from the University of Colorado, and an M.A. in psychology from Pepperdine University.
By Barbara Kerry There are many benefits to implementing an integrated direct-to-consumer (DTC) marketing campaign across the full spectrum of marketing channels. The top benefit is the ability to track, measure, and analyze exactly how your marketing dollars are...
A performance-driven marketing agency with 30 years of experience transforming companies, such as Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into best-selling brands. While many big, legacy brands tend to stick with traditional advertising, other newer...
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