Ken Kerry and Debbie Skerly to Discuss How to Supercharge Your Logistics in Thought Leader Thursday Webinar Series


The latest in a series of “Thought Leader Thursday” webinars hosted by integrated Direct Response agency and infomercial production company Script to Screen: Script to Screen’s Co-Founder and Executive Creative Director Ken Kerry will join with noted ecommerce and third-party DTC logistics expert Debbie Skerly. The webinar they will present is titled DTC Secrets: Better P&L with the Right 3PL.

The complimentary webinar will be held Thursday, September 24, 2020 at 10:00 a.m. PT/ 1:00 p.m. ET and can be accessed here:

The webinar will answer the following questions:

  • What are the benefits of using an outsourced third-party logistics (3PL) in a Direct to Consumer campaign?
  • What are the reporting capabilities your outsourced logistics company should offer and Why?
  • How does the integration of software and systems work so your clients get the best return?
  • What are the pitfalls that need to be avoided in order to have the most effective and successful experience?

Kerry said: “This webinar will focus on the many advantages afforded by using outsourced third-party logistics in a DTC campaign. The bottom line is most marketers do not really understand the critical service backend logistics that a DTC campaign requires. We believe that if we better educate them, they will quickly see the importance and value, especially when they realize key strategic maneuvers on the backend can add to their bottom line.”

Kerry serves as Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara.

“Debbie is an expert ecommerce fulfillment professional whose methods are at the leading edge of the industry,” said Kerry. “This webinar will help both companies selling direct to consumer and those shipping to retailers improve their logistics, making their processes more efficient and effective.”

Skerly is the Executive Vice President of a2b Fulfillment, where she works to provide customized business support solutions for marketers seeking order fulfillment, customer care and value-adding business solutions. She joined a2b in 2011 as Director of Business Development and was named Vice President of Business Development in 2015. In the past five years, a2b has grown from two facilities in Georgia to operating a total footprint exceeding 700,000 square feet with facilities across Georgia, South Carolina and Utah, plus a partner location in Canada.

She served as Chairwoman of The Electronic Retailing Association’s (ERA) Membership Committee for two years, was a mentor for new ERA members, a member of the Exhibitor Advisory Committee and worked with ERA to launch The Industry Women’s Council. She also speaks frequently at industry events.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated DRTV Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Bare Escentuals, Beachbody, Blink, Bose, Comcast, Conair, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Nugenix, Nutrisystem, Omaha Steaks, Pfizer, philosophy, SharkNinja, Tria Beauty, and Wahl, are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns. For more information about Script to Screen, visit

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