DRTV Expert Ken Kerry and Creator and DTC Retail Expert Bryan Corlett Discuss What Retailers Are Looking For and How to Drive Retail Sales

LOS ANGELES (PRWEB) JANUARY 10, 2022

“Bryan has a great understanding of what it takes to create enough awareness and build the right promotions to drive sales at all major national retail chains. We’re lucky to have him to share his expertise and secrets with other brand makers in the wide world of Direct Response marketing.”

In the latest in a series of “ThoughtLeaderThursday” webinars hosted by integrated Direct Response/Direct-to-Consumer agency Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with InMit CEO Bryan Corlett for What You Need to Know When Launching a Product into Retail in 2022 on Thursday, January 27, at 2:00pm ET/ 11:00am PT.

With over 25 years of Direct-to-Consumer experience, Corlett has overseen successful product launches with national retail chains such as Walmart, Costco, Walgreens, GNC, and more. This webinar will allow two seasoned Direct-to-Consumer marketers to share their insights on the power of retail marketing for brands of all varieties and sizes.

Webinar attendees will learn:

  • How retail has returned after the pandemic
  • How to network with and sell to national retailers
  • How to break into competitive retail markets
  • The importance of using different marketing channels to reach all prospects

Over the last 25 years, Corlett has consulted and launched many successful Direct-to-Consumer brands into national retail chains in the Beauty, Fitness, Nutrition, Sporting Goods, Electronics and many other categories. He has built relationships with top broker sales teams in the Food, Drug, Mass, Club, Department and Specialty retail channels, such as Walmart, Costco, GNC, Target, Walgreens, CVS and many others.

Kerry said, “Bryan has a great understanding of what it takes to create enough awareness and build the right promotions to drive sales at all the major national retail chains. We are lucky to have him at this webinar to share his expertise and secrets with other brand makers in the wide world of Direct Response marketing.”

Kerry serves as Executive Creative Director at Script to Screen and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, CEO. Script to Screen has produced more long-form infomercials for more marketers than any other company.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels in both offline and online of their DRTV campaigns.

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