Barbara Kerry sat down with Rick Petry, CMO and EVP of Direct Avenue, a data-driven media agency, to talk about his 30 years of experience in the Direct Response Industry. He shares his insights into what has happened in Direct Response to where it is heading today....
We’re in St. Charles, Illinois, an hour outside Chicago. I met Father Manno while working with one of our clients, and I just was really impressed and thought it was very, very interesting talking to...
