Kite Shield® New Product Launch Case Study
Kite Shield®, a clinically proven DEET-free repellent poised to enter the marketplace, turned to Direct Response Television (DRTV) and Script to Screen for help.
The goal: create a short-form DRTV campaign that would launch Kite Shield through the clutter and into the clear skies of brand recognition, direct sales and most importantly, retail success.
Ken Kerry is the Co-Founder & Executive Creative Director of
Script to Screen, a full-service Direct Response Marketing Agency.